Window Display for Profit
New York and London: Harper & Brothers Publishers, (1936). Reprint. Hardcover. 8vo. Pp. ix, [2], 259. Laden with black-and-white photos of a variety of storefront window displays, as well as diagrams, advertising illustrations, line drawings, etc. Index. Bound in dark blue cloth with blindstamp title on front cover, gilt lettering on spine. Small decal remnant on front free endpaper, else a well-preserved copy. Very Good. Item #5432
The third edition of Leahy's guide to successful street-smart marketing. Among retail enterprises covered are book stores, haberdashers, hardware stores, jewelry stores, drug stores, grocery stores, etc. Photos evoke a charming brick-and-mortar era when shopping was exciting and marketers were clever. Harry Gordon Selfridge of Chicago’s Marshall Field Department Store is credited as the first to exploit window displays for visual merchandising; Moholy-Nagy's efforts in London and the late-1970s live window-display "mannequins" at Fiorucci in New York, which included Klaus Nomi, are not cited, natch. Inexplicably uncommon.
Price: $60.00